Is Microsoft Copilot citing your site?

Bing Webmaster Tools has an AI Performance report. It shows how often your pages are cited as sources in Microsoft Copilot, AI-generated summaries in Bing, and select partner AI integrations.

Do this today:

1. Sign in to Bing Webmaster Tools and add your site if it isn't there yet.
2. Open AI Performance. See which pages get cited, and the "grounding queries" (phrases the AI used to find your content).
3. Note important pages that never appear. Bing suggests clear headings, FAQ-style sections, and keeping content fresh.

A citation isn't a click, and the data is a sample, so read trends. Seeing no grounding queries isn't a penalty.

Want to see whether the AIs actually name you? Run a free check.

Sources: Bing: AI Performance help, Bing Webmaster Blog.